Unlock UA budgets
with Web Shop
and Offerwall

Enable Web Shop and Offerwall before 1 October 2025, to receive upfront offerwall marketing incentive as a boost for your advertisement budget to acquire new users and monetize non-payers.

How to qualify for the Xsolla Marketing Incentive

Set up
Activate both Xsolla tools in your game, either as new integrations or by updating existing ones.
Launch
Your integration should go live within 90 days of signing up for the program.
Unlock
Hit your Daily Average User (DAU) goal to unlock free UA marketing budget and power up your ad campaigns
Reinvest
Use your ad incentive to acquire new users and monetize non-payers, creating a self-sustaining growth loop.

Monetize non-payers
with Xsolla Offerwall

Industry-leading payouts

Benefit from the highest payout rates in the industry with Xsolla’s 90% revenue share.

Diverse advertisers and engaging quests

Access a diverse mix of quest types from game and brand advertisers with engaging action types such as download, play and more.

Unlock more rewards with Xsolla Points

Incentivize participation by rewarding gamers with redeemable Xsolla Points alongside in-game currency.

Digital guide

Incentive program to boost your monetization

Unlock upfront offerwall marketing incentive; a real ad budget to drive user acquisition and monetize non-payers when you enable both Xsolla Web Shop and Offerwall before 1 October 2025.

Unlock strategic monetization to reach more players

Keep more of your revenue
Save up to 30% in platform fees and reinvest into segmented monetization strategies like Xsolla Offerwall to boost ad revenue by up to 40%.
Launch with zero upfront cost
Xsolla fully funds the launch of your Web Shop and Offerwall, making it easy to test new revenue streams without risk.
Monetize both paying and non-paying users
Drive 14x more purchases from non-payers with Offerwall and increase ARPU with Xsolla Web Shop.
Increase LTV and long-term revenue
Daily engagement with Offerwall can lead to an LTV increase of up to 120%, while Web Shop campaigns keep your best players returning for more.